Small and medium-sized businesses really need to realize the importance of promotional and marketing strategies. Promoting a business is an active process which needs to be very closely examined for obtaining the best results. You can use the manpower that you have to the fullest and come up with strategies to promote your business and let it flourish. Promotional strategies and marketing go hand in hand. Marketing your brand or product will include different aspects of manufacturing, promoting and selling products to the customers. Promotion is a crucial element in putting across the benefits of your product or service to the customers. Well-designed marketing and promotional strategies ensure long-term success, bring in more customers and ensure profitability for businesses. Promotion is the voice of your business which sends out your brand’s message loud and clear to the audience or customers. Different media platforms can be used to promote your business and brand. They include television, radio, shopping outlets, billboards, magazines, and social media. Different promotional strategies can be used to promote and market your business depending on the goals, objectives and priorities of your business. Absence marketing promotions, your brand or service would not be able to acquire the attention of the pre-occupied customers. In the country today there is a tattoo shop in every corner. With the close competition and so many artists, it would be a struggle to make a tattoo shop stand out from the rest, however taking extra steps to establish recognition and a loyal client base will make a big difference and could take the business a step ahead of its competitors. The tattoo business is relatively competitive, and you will need to do something extra than merely opening your shop for your business to carry on. This is where marketing strategies come in. A tattoo shop should be treated just like any other business, so it will be a huge mistake if you just open the shop and wait for customers to stream in. A tattoo artist has to consider the importance of the effectiveness of the promotional strategies in order for the business to survive from the fast growing competition of tattoo shops. This study is selected for the reasons that tattoo as of the present is slowly being accepted by the society and more and more people are now into getting tattoos as a form of fashion. Tattoos shops founded by the new or fresh artist has to cope-up from its competitors, Just like the True Black Tribal Tattoo which is already starting and started to make its name when it comes to tattoo. The main aim or goal of the study it to figure out how effective are the promotional strategies utilized by said business in order to come up on how to improve or promote such strategies and from this way the study will greatly help artist to stay and survive in the competition.