Media plays a significant role in our society. It is all around us, from the shows we watch on television, the music we listen to on the radio, to the books and magazines we read everyday. Mass media also functions to bring people together, can also tell us what society tells us. One of the most functions of mass media is functionalist perspective. Bringing criminal justice, intense physical violence, conflict theory uses the theory gatekeeping. Gatekeeping can also have a major effect on others. The gatekeepers are usually white males. Specially it focuses on men and woman. To bring people together, Tv, Movies, Newspaper, Online. Look at the role it plays in society. Provides entertainment, provides agent of socialization. Expects what society sees from us. Glorify behaviors and tell us when something is wrong like intense physical violence. Conflict perspective such as gender and different divisions like races and they decide what they will talk about in. Feminist perspective focus on the message that men are normal and that women are something else. Interactionist perspective instead of talking with your grandmother in person you talk to her over text message or email. To start, we live in a fascinating world and an ever more fascinating society. In this day and age, life without technology wouldn’t feel the same. It was make life impossible and without media is simply unexplainable. Media provides us with huge entertainment, information and comfort. As the standard living in the country is rising, people find themselves investing in digital cables and high speed internet connections, those increasing their exposure to such media don’t seem to find themselves. While the media has aggressively and insatiable in the latest and hottest news, their function is essential in a democratic society where people must know what their governments are doing. Second, media effects is generally believed to influence people. The media controls the information we collect, agenda setting is choosing which stories to tell and how they are told. Some media messages are design to change our attitude towards behavior. Media also plays a role on persuading people. In media studies, media psychology, communication theory and sociology, media influence and media effects are topics relating to mass media and media culture effects on individual or audience thought, attitudes and behavior towards others. Media effects are measurable effects that result from media influence, or a media message. Can affect the view of the world, priming help us recall old ideas like memories from a trip. Framing is the spin of the message of what you are going to say and how you are going to tell the message. Agenda setting is choosing which message to tell. Ads decide to change our behavior or attitude. Finally, how the media tells you what to think. The media doesn’t literally control your brain. Impact the way how we see the world, the media can inject thoughts, and complicated relationship to the internet. The media tells you who to love, who to hate, who to be afraid of, who to trust, what to think, and what not to think. The media does not control brains, The magic bullet theory is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The media could inject thoughts and ideas into the audience. Two step flow theory is a middleman it’s a authority figure well informed, there is a social negotiation. Opinion leaders could be people who work on tv. Empowers consumers of their choosing. Using and gratifications answer why people consume what the media tells them. How we choose our media and our opinions about it. The media may give people to much agency and actually not tell them what’s actually going on. Media organizations work very hard for messages to get us interested in them even if they are not interesting.