IntroductionClimate change is a change in the worldwide or local atmosphere designs, specifically a change evident from the mid to late twentieth century onwards and credited generally to the expanded levels of environmental carbon dioxide delivered by the utilization of petroleum derivatives. The topic of climate is generally accompanied by sustainability which is in retrospeck the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance. This paper will analyze the purpose of marketing professionals and their contribution to addressing climate change. The paper will focus on three separate sections. Section one will explain the profession of advertising and marketing professionals the job description. The second section will then consider marketing professionals and their part in Addressing Climate Change. Finally the third section will include how marketing professional contribute to sustainability. The paper will demonstrate how marketing professionals can help assist in the generation of awareness for the environment and how the impact of climate change can have an effect on everything. My ProfessionAdvertising and marketing professionals create and manage advertising campaigns and strategies, along with researching markets and developing marketing opportunities for new and existing goods and services (Australian Bureau of Statistics, 2016). The tasks of an advertising or marketing professional can involve consumer pattern and preference data analysis, coordinating policies and campaigns for sales support, strategies advice for clients and executives for reaching target market goals, consumer trends demand predictions, identification of market opportunities and coordinating the production of campaign activities such as copywriting, scripting, television and film production all within time and budget constraints (Australian Bureau of Statistics, 2016).Contribution to Addressing Climate ChangeClimate change is an adjustment in the measurable properties of the atmosphere framework that perseveres for quite a few years or more—as a rule no less than 30 years. These measurable properties incorporate averages, variability and extremes. Climate change can happen when natural processes occur such as changes in the radiation from the sun or changes that are due to human influence such as land use or composition of the atmosphere (Australian Academy of Sciences, 2015). Climate change can be addressed through the process of mitigation which can ultimately turn to adaptation. Mitigation of environmental change includes the push to control the human wellsprings of environmental change and their aggregate effects, prominently the emanation of ozone depleting substances (GHGs) and different toxins, for example, dark carbon particles, that likewise influence the planet’s vitality adjust. Mitigation likewise incorporates endeavors to upgrade the procedures that expel GHGs from the environment, known as sinks. Following a mitigation, adaptation is the process of adjustment to the genuine or expected climate and its effects. In human frameworks, adjustment looks to direct or maintain a strategic distance from hurt or misuse beneficial opportunities (Intergovernmental Panel on Climate Change, 2014). The position of marketing professionals can help contribute to climate change mitigation and adaptation by producing campaigns that reach large numbers of the public by sending a strong message known as fear appeals. One mitigation technique involves sending the message of fear about climate change. Though the literature around climate change frequently contains warnings to avoid fearful messages, there is a more general persuasive literature that indicates fear appeals are effective messaging that motivates behavior change when the fear appeals are accompanied by strong efficacy-enhancing messages (Maibach, Roser-Renouf and Leiserowitz, 2018). The combination of the mitigation tactic of fear appeals and marketing can be used to educate the public with threatening information to gain interest and awareness in the topic. Marketing professionals can work with climate change organisations and gain accurate perceptions of the threat climate change has on global warming and potential impacts it can have on both the planet and the people living on it. Whilst most climate change campaigns have focused on the threat it can have on people, species and places, like the common knowledge it has on the impact on polar bears, it is likely that not all audiences respond well to the fear campaigns in lack of interest. Marketing professionals can contribute to awareness by changing the fear tactic from places that will be impacted to potential human health, national security, economic implications and personal risk that climate change could affect with this tactic would ultimately reaching a whole new audience not already educated and interested in climate change. (Maibach, Roser-Renouf and Leiserowitz, 2018). Following on from the mitigation tactics will follow adaptation one topic of interest for marketing to contribute to for a better cause can be that of the tourism industry. Depending on how tourists react to the mitigation campaigns there could be potential strain on the popularity of destinations, along with larger impacts on society and economic growth. As a result of tourists having a high amount of adaptability and limiting components when booking a place, time of year or occasion even with limited notice tourists are able to change plans, the tourism industry could be impacted by the effects of tourists plans, so the marketers need to have full awareness of vacationer judgements and responses to the effects of environmental climate change mitigation tactics (Gössling et al., 2012). Contribution to SustainabilitySustainability is the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance. Addressing climate change can contribute to enhancing the awareness of sustainability by implementing and promoting policies or programmes, as suitable, to increase the contribution of environmentally cost-effective and manageable energy systems, singularly new and renewable ones, through more effective energy production, transmission, distribution and use. The atmospheres protection is a multidimensional and broad attempt which involves multiple branches of economic activity. The integration of environment and development concerns along with greater attention to details can lead to the fulfillment of basic needs which can improve living standards for everyone (United Nations, 2015). The United Nations has a list of sustainable development goals which outline the plans for a more sustainable future. The goals outline multiple factors that range from poverty to good health to infrastructure. In concerns to climate change there are a few goals that highlight in particular sustainable objectives. Diving into the sustainable development goals, goal 13 focuses on the urgent action to combat climate change and its impacts, targets include those of strengthening resilience and adaptive capacity for all countries that may be affected by natural disasters or climate-related hazards and combining climate change measures for national policies. sustainable development goal 12 looks into sustainable consumption and production patterns (United Nations, 2015). Objective number 12 concentrates on having achieved the sustainable management and systematic use of natural resources by 2030, secondly following the sustainable management goal in 2030 the UN hopes to halve per capita the global wastage on all retail and consumer level food waste along with the losses during post-harvest. Additionally in 2030, goals to heavily reduce the generation of waste through prevention, recycling and reduction. A final goal is to develop tools to be implemented into the monitoring of sustainable development impacts for tourism that creates jobs and promotes local produce and culture (United Nations, 2015). Welcoming advancements and appreciation for new products or product substitutions and ideas, such as capable utilization, utilization diminishment, willful effortlessness and economical ways of life can create meaningful progress and processes towards sustainability (Sustahood.com, 2009). Marketing has helped with the extension of the rising gaps between an individual’s’ natural interests and ones concern for the environment, with their want to continue purchasing like the westerner way of life. With concentration on the more traditional models of marketing and making practical and effective uses of products, item substitutions are now advertised and modeled as earth approved items, which has lead to promoters dismissing other possible critical issues in the journey to make society, and the utilization inside it, more sensible, including: the potential significance of non-buy based practices as the methods for people to address their issues and accomplish fulfillment and the capability of natural and social worry to support a decrease in the aggregate level of utilization, as opposed to just going about as a wellspring of separation while picking amongst brands and items (Sustahood.com, 2009). Organisations should begin preparations for a higher sustainable mellinemun by re-looking at environmental and social impacts their marketing strategies leave on the environment (Sustainable Marketing Knowledge Network). This implies rethinking their item and administration portfolios, and in addition the way these items and administrations are made, delivered and showcased. This can though be a complex challenge for marketers and can involve looking into the impacts it has on customer and other stakeholders, including ones that occur prior to the actual product being produced or after it disposed of (Sustainable Marketing Knowledge Network). Marketing professionals have an involvement in the sustainability discussion both at a full scale and small scale level, even if they are not aware of it. Marketing has a key role as the interface amongst utilization and generation, with an impressive impact over the development of the company’s products and markets portfolio along with its communications efforts. At a smaller level marketing generally has a key part towards the start and end of the product/service improvement process. Therefore marketing professionals need relevant education, information, data, training and tools to Therefore marketing professionals need appropriate education, information, training and tools to empower them to assess CSR and ecological issues in their decision process. (Sustainable Marketing Knowledge Network). ConclusionsThis paper represented the purpose of marketing professionals in the generating of awareness for climate changes and environmental sustainability. This was represented through marketing mitigation and adaptation tactics. It has been demonstrated that marketing professionals have a specific role in assisting with environments organisations and governments.