Introduction 1971, in Pike Place Market- Seatle, Washington by


Starbucks coffee and Tea, Espresso, Cappuccino is a famous, well-known international brand, it was established in 1971, in Pike Place Market- Seatle, Washington by three partners named Zev siegel, Jerry Baldwin and G. Bowker. Starbucks offered some of the world’s finest fresh-roasted whole bean coffees.  Starbucks coffee is the premier roaster and retailer of specialty coffee in the world and has become a truly global brand. One of the leaders of coffee market

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Starbucks product includes fresh brewed coffee, hot and iced espresso beverages, coffee and non-coffee blended beverages, Tazo tea, baked pastries, sandwiches, and salads. Starbucks paraphernalia includes coffee grinders, espresso machines, coffee brewers, music CD’s, books, movies and gift cards. The global consumer products include bottled Frappuccino, iced coffee, and espresso drinks, whole bean coffee, tea and premium ice cream.


Task 1

According to Jones & George, they defined leaders and managers as the organizers, the leading by example, as for Starbucks, they both foresees personnel and controlling resources available in order to achieve efficient goals of Starbucks, moreover leaders must carry a vision for other to follow, at the same time a manager without a clear vision, with lead an organisation to total lost. In the case of Starbucks, managers are fully qualified, and managers ensure that the tasks given to employees must be performed.

Therefore, leaders and managers plays a vital role for the success of Starbucks



According to Drucker (1999), a “leader are born no made”. They carry a mission where by a manager have a plan, a leader looks to developing, very innovating, inspire people, motivate, and  peoples followed him/her, for a leader is a leaders peoples where by manager gives order, have people work for them, Starbucks leaders harvest his workers potentials and push them forward. Contrary to a manager who will kill your potentials, because he/she is afraid to lose their position.

Starbucks developed their managers, but their leaders are born to lead, not made. Starbucks leaders have the responsibility to building employees on their strength and minimizing their weakness. There is a massive role that these people play in Starbucks. However, these roles are very different roles. Often the lines of effective management and effective leadership are blurred. However, there are various levels in the chain of command. There are executive level management, leaders and managers that are for the most part the lowest ranking of managers. They both main and  great responsibility as of Making coffee the world’s first sustainable product to improve the lives of at least, they believe that Starbucks can and should have positive impact on the communities their serve, one cup one person and one neighbour at a time.

Starbucks managers and leaders created environment awareness, their comprehensive approach to reducing the environment impact means, ensuring that they approaches to designing, building and building standards,. Finally their key drivers will be to improve store economically, new formats, and create more number of stores across the region and approach 10.000 locations.

On the other hand, leadership is entirely different. It can be described as taking an organization to the future, exploring and successfully exploiting opportunities that come up. Leadership is about having vision, empowerment and most importantly providing useful change in the organization. The main differences between leaders and managers are: the relationship between the followers and managers and leaders, how leaders and managers solve problems, and the difference in emotional intelligence between leaders and managers.


Leaders and managers have a difference in emotional intelligence. A leader is an individual who strategizes a visionary and most importantly someone who inspires other people to greatness. In order to achieve this, while leading one must share their vision with the staff or people brought together to solve a problem or create a strategy. Leaders serve as role models, motivate their staff, inspire cooperation and create a community both inside and outside of the organization. They mostly follow their intuition which in most cases benefits the company and in most cases they gain followers who become loyal to them and the organization. This is a direct contradiction to managers who carry out their instructions by the book and follow the organization’s policy to the letter and as a result, the staff may or may not be loyal to them. Even when the idea of a divinely appointed leader prevailed, there existed a contrary view that the leader was actually empowered by followers, this theory was analysed by Thomas Paine “Titles are but nicknames…it is common opinion only that makes them anything or nothing.


In business world, there are numerous vital parts to a successful operation management; certain may say that developing a specifying business plan, promotion, production and sales are the most important and value of operations management of any business

In a case of Starbucks, operation management is the backbone of their business process, for it help both leaders and managers of Starbucks to gain a better knowledge of activities are performed around them, Operations Management is apprehensive with any fruitful, in the case of Leaders and managers of Starbucks, they are concerned with ensuring that operations are carried out both effectively and proficiency. The concern is to managing the resources available after going through some transforming inputs process. Resources that are consist of people, employee training, technology, materials and information.



Starbucks is experiencing reducing sales and intensified competition in the coffee industry. The race in the coffee industry has been increased in recent years. Starbucks is providing people with special experiences instead of just a cup of coffee. This well established brand image of Starbucks…

Starbucks can improve efficiency of operational management to successfully meet business objectives, through a comprehensive communication plan a Communication plan involved data to show stores how increasing minimum order quantity on select items would improve their effectiveness.




Task 3


As a company that relies on agricultural products, Starbucks have long been aware that the planet is our most important business partner.

Their comprehensive approach to reducing our environmental impact means looking at all aspects of their business, how they intersect and how they can integrate new solutions to create meaningful and sustained change.

Greener energy:

They are working to bring all of their stores to LEED® building standards and ensure that their approach to designing, building, and maintaining our stores is inclusive of a range of environmental goal

Greener Cup:

Starbucks working to shrink our environmental footprint and meet the expectations of the customers by increasing recycling, promoting reusable cups and reducing the waste associated with our cups and other packaging.

Greener energy:

By conserving the energy and water they use and purchasing renewable energy credits, pushing themselves to reduce the environmental footprint of their operations and help ensure access to clean water in coffee-growing communities.

Climate Change:

Since 2004, they have been pursuing strategies to address this challenge and help farmers mitigate the impact of climate change on their farms.

Starbucks Business environmental impact:

Considering the fact, Duncan (2010) stated that trust is one of the vital factors of getting success in the long run.

On the way, the company has reached milestones that would have been tough to envision 15 years ago, reaching 99 percent ethically sourced coffee, creating a global network of farmer support centers around the world, pioneering green building throughout its store portfolio, contributing millions of hours of community service, and creating a ground-breaking college program for Starbucks partners (employees).

“As a company, they are committed to using our scale to positively impact the communities they serve around the world,” said John Kelly, senior vice president of Global Social Impact and Public Policy. “These goals represent our aspiration to create impact on the issues that matter.





As we all know, the key factor that affects most business is the competition however in the case of Starbucks;

According to Matt Ryan ( global chief strategy officer)”we are building a new brand within Starbucks.” The new brand is Starbucks Reserve – an opportunity to get access to rare micro-lot coffee that we are going to roast to perfection in this new facility. In addition, that we are going to open Starbucks Reserve stores, about the same size as an existing Starbucks store. The reserve stores will bring to life a super-premium experience for our customers.

“We have an opportunity to make history. I’ve never been more optimistic, more enthused about the things that we are going to do.”


Social factor:

From Starbucks partners and customers, more than 25 million trees have been donated to coffee farmers thus far and they have quadrupled their commitment to get 100 million trees to coffee farmers by 2025


This effort is part of their on-going commitment to provide comprehensive support to farmers around the world, which includes open-source agronomy research, farmer financing and access to information.


Political factor:

Facts about Starbucks in the Middle East


Though their roots are in the United States, they are a global company with stores in 65 countries, including nearly 600 stores in 12 Middle Eastern and North African countries employing more than 10,000 partners (employees). In countries where they do business, Starbucks are proud to be a part of the fabric of the local community – working directly with local business partners who operate our stores, employing thousands of local citizens, serving millions of customers and positively influencing many others through our support of local neighbourhoods and cities.


Their 300,000 partners around the globe have diverse views about a wide range of topics. Regardless of that spectrum of beliefs, Starbucks has been and remains a non-political organization. they do not support any political or religious cause. Additionally, neither Starbucks nor the company’s chairman, president and ceo Howard Schultz provide financial support to the Israeli government and/or the Israeli Army in any way.


What Starbucks do believe in, and remain focused on, is staying true to our company’s long-standing heritage – simply connecting with their partners and customers over a cup of high quality coffee and offering the best experience possible to them – regardless of geographical location.


Legal factor:

Legal factors do affect businesses environment, but in the case of Starbucks, it has widened their community: in the sense where their community have always believed Starbucks can – and should – have a positive impact on the communities their serve.



Critical evaluation:


Starbucks Internal factors:  

mission: in the case of Starbucks, they inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.



Strengthening Communities

Every Starbucks store is a part of a community, and Starbucks works to strengthen each neighborhood it serves.

FoodShare: Rescue 100 percent of food available to donate by 2020 in U.S. company-owned stores.

Community Service: Have 100 percent of Starbucks stores globally participate in community service each year by 2020.




According to numerous academics, managing is an essentially the implementation of an established procedures such as preparation, planning, staffing, assessing performance and budgeting so that an organization can meet their objective, and Starbucks  have invested in building up their managers from around the world.

“This event gives us such a unique and personal view of Starbucks leaders,” “It’s surreal to be standing in the first Starbucks a few feet away from Howard Schultz. This is a special experience.”



Drucker (1999),

Peter Loibner ( From Little Rock, Arkansas)

Starbucks Newsroom (2017)

Brooks and Weatherston (2000)

Howard Schultz, chairman, president and ceo of Starbucks

Matt Ryan ( global chief strategy officer

Zev siegel, Jerry Baldwin and G. Bowker.(1971)

Contemporary Management; Gareth R. Jones and Jennifer M.Georges (2008)

Starbucks (2016) Global Social Impact Performance report

Duncan (2010)

The Human Rights Campaign (HRC) 2015 Corporate Equality Index.

Brooks and Weatherston (2000)

Starbucks stock (Bean Stock), 401(k)

Disability Equality Index in 2015 and 2016